Kieran O’Neill: Playfire

Focus: Social network for gamers

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Kieran O'Neill, 21
Company: Playfire

Founding a social network for gamers and guiding it through seed round backing of $1m (from the likes of Bebo founder Michael Birch and former Sony chairman Chris Deering) would be considered precocious for most 21-year-olds. Playfire, however, is O'Neill's third business.

Having already sold, the video sharing site he built at the age of 15, for $1.25m, he then co-founded, the largest PlayStation community in the world, before setting up his latest venture with Ben Phillips and Seb Hayes. While Playfire, which already has 120,000 members, is still ‘pre-revenue', O'Neill says lead generation of game sales and targeted advertising will generate millions in revenue in the next few years.

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