Mark Kanji: Apptivation

Bespoke software to drive the mobile aims of financial and retail giants

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Mark Kanji, 34
Company: Apptivation

Chosen as the 2013 haysmacintyre Top Gun, Mark Kanji launched Apptivation in 2012 as a full service mobile agency, creating sector-specific mobile solutions for the banking and retail sector. One year later, Apptivation has grown to be one of the largest mobile agencies in the UK, acting as a strategic delivery partner to tier one organisations including Lloyds Banking Group, Camelot and Mitie. Kanji puts Apptivation’s rapid prominence down to some of the most stringent recruitment processes and proprietary technology it has developed. With more than 50 employees on board and Kanji’s expectation of doubling the number by 2014, it is a strategy the company will do well to hold to given its success to date. Apptivation, which was shortlisted by Startups for Mobile Business of the Year 2012, turned over £8m in its first year of trading. Already recording impressive levels of profit, much more is expected. A further 25-30% growth is anticipated for next year following the conclusion of talks with several new blue-chip clients. Don’t expect it to be long before its heavily-vetted workforce hits 100 and turnover breaks the magical £10m barrier. High expectations indeed.


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