Slingshot Sponsorship marks further coup with exclusive Wales Rally GB 2015 deal

Full-service sponsorship agency to manage brand partnerships for “Rally of Legends”

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  • Ryan Platt

Full-service sponsorship agency Slingshot Sponsorship, founded by 2014 Young Gun Jackie Fast, today announced the completion of another exclusive event sponsorship deal with Wales Rally GB 2015.

The deal means that Slingshot will organise all the sponsorship activities for the leading motorsport rally, known as the “Rally of Legends”, which is held every November in north Wales.

Attended by around 70,000 people, the event is part of the FIA World Rally Championship, with a multi-stage course taking in the forests and parks of the region.

Slingshot’s deal is the second high-profile agreement it has concluded in the space of a month, following the news it had concluded an exclusive sponsorship agreement with Snowboxx festival – organised by Startups 100 company Mainstage Travel.  

Ben Taylor, managing director at Wales Rally GB, said: “We have big plans for the development of Wales Rally GB in the coming years and we are delighted to have identified Slingshot Sponsorship as the perfect sponsorship agency our event.

“We will be working collaboratively to establish Wales Rally GB – known as the ‘Rally of Legends’ – as one of the prominent sporting events in the UK calendar.”

Jackie Fast, founder and managing director of Slingshot, added: “Wales Rally GB stands as one of the premier motor sport events in the world – working with the event is a very exciting opportunity for us to showcase the commercial potential of this platform.”

Ryan Platt

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