Slingshot Sponsorship’s Jackie Fast leaves to focus on writing career

Fast has just written her first book, which guides readers in how to avoid the pitfalls of sponsorship sales and succeed

Young Gun Jackie Fast, the founder of marketing agency Slingshot Sponsorship, has stepped down from her position as managing director of the company to concentrate on her writing career and other interests.

Started in 2010, Slingshot Sponsorship is a full-service marketing agency, providing commercial strategy, sponsorship sales, commercial audit, event management, social media, PR, and consultation.

The company has landed a number of major clients over the last few years including Hyundai, Hilton EDF, Allianz to name a few. It was nominated for 4 ESA Excellence Awards 2017 including Agency of the Year thanks to its approach.

Fast has just written her first book; Pinpoint: How challenging the norm is the only route to success in selling sponsorship, which discusses the pitfalls to avoid “to ensure virtually anyone can succeed” in sponsorship sales.

To promote the book – which will be published by Lioncrest Publishing this month – she will be appearing at various marketing and promotional events in the coming months.

Slingshot was acquired for an undisclosed sum last year by global marketing agency The Marketing Group (TMG). Pietro Rainieri from TMG has replaced Fast as managing director. He will continue to run the business as a sponsorship provider within the group.

The agency was awarded the Rights Holder Award in 2016 for the second year in a row, in recognition for its work with Snowboxx Music Festival – an event it was sole sponsorship partner for and helped to secure support from Coors Light, Rockstar Energy Drink and Jungfrau.

Fast said: “I am pleased to be handing Slingshot over to The Marketing Group, who will continue to grow and expand our services utilising their global network. I am also very much looking forward to the future, where I will concentrate on my new book, Pinpoint, speaking events and other opportunities.”

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