Wesley Cornell: Shopcall
Focus: Telephone enabled e-commerce
Cornell is looking to profit from the significant percentage of shoppers most are ignoring – those that don’t want to buy online. Cornell’s Coventry-based Shopcall delivers the shopping basket functionality of an e-commerce system over the telephone. Its fully automated system offers 24/7 booking lines and Cornell has spent two years developing speech recognition technology that offers a caller experience as close as possible to direct human interaction. Clients are offered free set-up and pay commission of 65p per completed deal. Trading since February, Shopcall is on course for first year turnover of £2m and Cornell projects 100% year-on-year growth.
Perhaps unsurprisingly, due to the surging popularity of online shopping, Shopcall has since dissolved, with its last accounts filed in 2006.