Yieldify and Up Group celebrate latest successes

Celebrations for two Young Gun-founded businesses this week as Yieldify launched its improved platform and Up Group‘s Clare Johnston was named a finalist in the prestigious 2015 NatWest everywoman awards.

Predictive marketing platform Yieldify, launched in 2012 by brothers Jay and Meelan Radia (pictured), has revamped its platform to provide a “faster and more intuitive” experience for brands as it moves towards a self-service interface, due for delivery early nextyear. The company has also announced the appointment of former Google senior product manager, Richard Sharp, as chief technical officer and Andrew Sadler as head of engineering.

A unique e-commerce solution, Yieldify helps brands increase conversion rates and boost on-site revenue by providing marketing and analytics tools to inform targeted campaigns. 

Also announced this week, 2012 Young Gun Clare Johnston – founder of executive search and networking firm Up Group – has been named as a finalist for the 2015 NatWest everywoman awards’ Athena Award. The accolade celebrates the most inspirational woman running a business which has trading for seven to 11 years.

Launched when Johnston was just 26, the Up Group helps businesses build their senior teams through digital solutions, strategic advice and events, and has worked with major global names including Google, Facebook and eBay.

Maxine Benson MBE, everywoman co-founder, commented: “13 years ago, there were very few role models who women could identify with, and that’s why we launched this programme. Today it is commonplace to read of women starting a business, but the extent and scale of their success is often overlooked.

“It is crucial to shout about the success women are achieving, sometimes in a short space of time, and often having established sustained growth over many years.”