How to start a clothing brand business
A business for the creatively inclined, learn what it takes to become a fashion entrepreneur here
Key steps to starting a clothing line
- Work out your brand and business plan – what will your identity be?
- Conduct market research – look at what other fashion brands are doing and where
- Develop your clothing line marketing strategy
- Check any rules and regulations
- Understand start-up costs for starting a clothing line
- Find industry contacts for clothing suppliers, funding, events and exposure
Clothing line useful contacts
- ASOS Marketplace – open a boutique: A useful option for first-time fashion designers looking to reach a wide audience. Subscription is £20 per month and the site takes a 20% commission on sales.
- British Fashion Council: Industry body for fashion designers in the UK. Has various investment funds available for designers and organises major events such as London Fashion Week.
- Fashion Association of Britain: UK trade association targeted at independent fashion retailers. Operates training courses for fashion retailers.
- UKFT: Industry body for the UK fashion and textile industry. Members receive access to grants, industry-specific business advice, and more.
- Chartered Society of Designers: The UK professional body for designers.
- ASCBI: The association of suppliers to the British clothing industry. A useful resource for sourcing suppliers and raw materials.
- Sustainable Designers: Organisation that works to promote sustainable practice in the UK fashion industry. Provides training courses for fashion designers.