How to start a party and event planning business
A step-by-step guide to setting up a business in the events management industry
- Who is event planning and party planning suited to?
- Creating your business plan and researching the events market
- Rules and regulations
- Event and party planning costs and potential earnings
- Reputation and marketing
- Test your business idea (opens in new tab)
- Register a company (opens in new tab)
- Apply for a business loan (opens in new tab)
Who is event planning and party planning suited to?
In terms of setting off on a career in party planning and events management, the key thing is that you are keen, with a genuine interest in the industry. It’s pretty tough, and certainly not a ‘get rich quick’ scheme. According to Michael Newsome of Connect Events, to be successful in party planning and events, it’s all about personality. The party planner is a special mix. On the one hand, you have to be extraordinarily organised in order to juggle all the logistical elements of a range of projects; on the other hand, there’s the creative imperative, for which you need a completely different skillset. And on top of all that, it really helps if you are ‘bubbly and outgoing’.
Party and events entrepreneurs come from a whole host of backgrounds, and boast a formidable range of specialisms from management and marketing, to sports and music. If you have experience in a corporate events firm, or an events management degree, it opens up a lot of doors, according to David Jamilly of Theme Traders. “I’ve been in the events industry for 25 years, and it’s changed very much. 25 years ago, it was a new industry. Events management was only offered as a degree around 14 years ago. So, the qualifications thing is quite new.”
Michael agrees that a degree in events management could definitely help: “When I went to university if I had known that this is what I wanted to do, I think I would have done a degree dedicated to it. I think it’s a help, and would give you a grounding. But it’s not at all vital.”