42. Transformify

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Updated on 18th May, 2021

The platform helping disadvantaged people make a living by connecting businesses with remote talent around the world

Startups 100 2017: Transformify

Founders: Lilia Stoyanov and Desislav Kamenov
Founded: May 2015
Website: www.transformify.org

Involved in a business transformation process, Lilia Stoyanov witnessed a lot of people lose their jobs. Many were in their fifties and sixties, lived in small cities, had mortgages and didn’t have the means to relocate.

She found herself thinking: “What if they don’t need to relocate? What if their next job is a click away?’’. This seed of an idea eventually grew into a fully fledged business: Transformify.

The company acts as a business-to-business marketplace, helping companies connect with remote talent the world over. Some may want to work from home through choice, others may be forced to because of disability or a dependent family member.

Its workers, who span 143 countries, receive secure payment straight into their e-wallet, regardless of where the employer is based and what currency is used. They can access cash instantly via a prepaid card linked to their account.

Transformify has more than 40 business clients around the world, many of them FTSE 100 or Fortune 500 companies, which pay a transaction fee for every payment transferred through the platform.

Its goals are both admirable and hugely ambitious: to help people in disadvantaged positions make a living, to lower unemployment levels, help manage immigration, re-balance overcrowded cities and abandoned rural areas and curb the high CO2 emissions involved with commuting – all while targeting a listing and an eventual $1bn valuation.

Already set for $10m turnover for 2017 and a profit of $6.5m, its goals may not be as far-fetched as they first appear.

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As Startups’ Content Manager, Julia ensures our articles are helpful, accurate, and accessible. With over eight years’ experience in producing content for small businesses, Julia has deep expertise in topics from startup finance options to digital marketing. An area of specialism is testing and reviewing businesses products, including card machines, point of sale systems, accounting software, and website builders.

Having started her career at a bustling publishing startup—where her love for the exciting world of entrepreneurship began—Julia has written for the International Business Times, ValueWalk, EUbusiness, Green Prophet, and more, and her work has been cited by sites including the BBC and BBC News.

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