100. Eco Boudoir

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Founder: Jenny White
Website: www.eco-boudoir.com

Although sustainable clothing isn't really a new idea, the concept of Eco-Boudoir, which combines opulence with ethically sourced fabrics and manufacturing processes that have a minimal environmental impact, is revolutionary.

Jenny started the company after she graduated with an MA from Central St Martins in 2006, where she concentrated most of her research on sustainability. “My ambition was to produce luxurious, beautiful items within the eco lifestyle,” she says. “I wanted to challenge the luxury market in terms of sustainability as well as design.”

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