32. YPlan

Founders: Rytis Vitkauskas and Viktoras Jucikas
Founded: February 2012 (launched November 2012)
Website: http://yplanapp.com/

Last-minute event booker app YPlan’s proposition is a simple one – to present an elegant solution to the age-old problem of ‘what am I going to do tonight?’ The company works with event promoters around London to offer unsold last-minute seats, allowing users to book tickets through its iPhone app in seconds. It is the first mobile app to service the $5bn UK ticketed entertainment industry, which despite a huge surge in mobile commerce elsewhere has remained a relatively untapped market – with an estimated 50% of seats going unsold. Proving a smash hit with London consumers, the app has a 93% 5-star review rate and a glowing endorsement from Stephen Fry – who described it as ‘damned smart’ and a ‘seriously good app’. The company has grown rapidly since launch and now encompasses a team of 17 staff drawn from firms such as Timeout, lastminute.com and SongKick – but this success has not encouraged founders Rytis Vitkauskas and Viktoras Jucikas to rest on their laurels. YPlan will also be launched on the iPad and Android platforms in the next six months, with the company planning global expansion to major cities such as New York, Tokyo and LA.