58. Shopa

The affiliate network that converts retail customers into an army of promoters

Founder: Peter Janes
Founded: December 2011 (launched July 2012)
Website: www.shopa.com 

Uniquely amongst affiliate marketers, Peter Jane’s Shopa service tracks and specifically rewards individual customers whose recommendations to their friends results in a sale or subscription – and only charges retailers commission for these successful promotions. Unlike a traditional cashback or voucher site, Shopa’s fully patented technology can be integrated ‘invisibly’ into retail, either in ‘bricks and mortar’ retailers or in the burgeoning world of ecommerce, and even fits in to existing affiliate schemes – allowing businesses to offer their own branded loyalty scheme whilst keeping existing affiliate marketers happy through earning them more commission. This model has so far proved irresistible; in less than a year of trading, Shopa has more than 5,000 clients in 23 countries using the technology to promote their products. An office in the US is already planned as well as a new product that is set to map the behaviour of millions of shoppers across thousands of different retail sites. 

Startups 100 by Startups.co.uk