63. Snap Fashion

Founder: Jenny Griffiths
Founded: July 2011 (launched September 2012)
Website: www.snapfashion.co.uk

Snap Fashion’s unique ‘see it, snap it, buy it’ model allows users to take a photo of an item of clothing they like and upload it to the SnapFashion site, which will then show them similar designs for sale from their affiliate partners across the Internet. Its revenue model is based on ecommerce partnerships with more than 170 UK retailers, including household-name brands such as Topshop and Selfridges, and the service has grown to more than 170,000 users less than a year after launch. Founder Jenny Griffiths was studying computer science when she had her light bulb moment, and wrote the unique algorithms behind the search engine herself. Describing her decision to quit her job and move to Tech City as the biggest challenge for the business to date, it seems Griffiths more than made the right decision; the booming business is preparing for its first overseas launch in Asia soon and is currently raising Series A funding for a further launch in the USA.