64. Jealous

The company making luxury sweets for adults without any of the nasty stuff

Founders: Imran Merza and Taz Busunia
Founded: October 2010 (launched July 2011)
Website: www.thejealouslife.com

Full of sugar, gelatine and artificial colours and aimed primarily at children, sweets were not traditionally seen as a luxury brand – until Imran Merza and Taz Busunia came along. Riding on the recent surge in demand for luxury, ethically-sourced brands, Jealous’ sweets are vegetarian, gluten free, made with natural fruit juices and are packaged and sold in appealing, adult-oriented gift boxes. Already on sale in leading luxury retailers in the UK, including Selfridges (where the sweets initially sold out in four days) and Harvey Nichols, the duo have also recently signed a deal with leading department store Harrods. With friends in high places, (the pair secured investment from Richard Branson) and a predicted turnover for 2013 of £600,000, Jealous has established itself impressively. Already stocked in Parisian department store Le Bon Marche, next up is global expansion – the duo have an ambitious plan to launch in the world’s top 25 capital cities over the next 12 months. 

Startups 100 by Startups.co.uk