69. Hassle

The latest way to book local, vetted cleaners – online

Founders: Alex Depledge, Tom Nimmo and Jules Coleman
Founded: March 2012 (launched June 2012)
Website: www.hassle.com

Ex-management consultants Alex Depledge, Tom Nimmo and Jules Coleman have created a site through which consumers can easily find, compare and book cleaners, and it’s already clear that Londoners were more than ready for such a service. Teddle allows the user to book in real time and choose from a local pool of vetted and background-checked cleaners, and has established hundreds of relationships between customers and providers this year alone. Revenue stems from a fee paid by cleaners for finding a regular customer, and 10% of the value of the booking for one-off cleans. So far the start-up has found success by streamlining its offering to just cleaning services, an area which does not contain a lot of competition. The co-founders are now intent on proving their business can scale beyond London and hope to have rolled out in five further cities by the end of the year.

Startups 100 by Startups.co.uk