97. Mobileize

Founders: Gray Sycamore and Chris Nicholls
Founded: June 2013
Website: www.mobileize.co.uk

Listed in our Startups Top 20 for 2013, Gray Sycamore and Chris Nicholls’ start-up offers a smart solution to the age-old conundrum of how to turn advertising into sales. Its cloud-based product locator will show a potential customer all the locations where they can buy a product after clicking on or scanning an advertisement using their smartphone, driving up footfall and instantly converting interest into sales. Unlike other location-based product services, there is no Mobileize app to download; the service works on any HTML5-enabled browser or smartphone, removing a major barrier to entry for consumers.

In less than a year, Mobileize has attracted such prestigious clients as National Trust, Cadbury’s, Reebok and Fuller’s, who all pay on a ‘cost per geolocation’ (CGPL) pricing model that charges them every time a customer geolocates within a specified radius of a store. This is just the beginning for Mobileize, who have big plans this year to bring five of the UK’s biggest ad spenders on board en route to targeting multi-national brands such as P&G, Intel, Coke and Unilever.