100. Grabble

The fashion e-commerce platform allowing shoppers to track deals on their favourite items

Founders: Joel Freeman, Daniel Murray and Rob Durkin
Founded: February 2013 (launched October 2013)
Website: www.grabble.co.uk

One of the youngest businesses on our list, Grabble promises to deliver a revolution in fashion e-commerce. The site adds a ‘grab’ button to users’ bookmark bars on their browsers, allowing them to save their favourite fashion items from anywhere on the web to be alerted when they go on sale at a later date. Not only does the model work for consumers, it represents a highly attractive proposition for retailers and brands, who can use the ‘grab’ button to create their own collections and pay to access valuable analytics data on sales.

Despite only being operational for a few months, the site has already attracted scores of business customers, with household names such as ASOS and Topshop part of an ever-expanding client list. It is clear consumers are buying into the model, too, with more than 5,000 signed up to the site already. In May 2014, Grabble launched a mobile app, allowing users to ‘grab’ items on the go and sync their lists across all devices. The site is well on target to hit 100,000 users by year-end 2014 and the founders plan a global launch in Hong Kong in 2015.

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