24. Bright North
The company helping online retailers tackle the challenges of multichannel e-commerce
Founders: Ed Goring, Scott Boocock, Jeannie Arthur and Rob Hick
Founded: December 2012
Alongside its inherent advantages, the complexities and many facets of multichannel commerce can be overwhelming and difficult to navigate – and that’s where Bright North comes in. The platform provides solutions to help companies optimise all aspects of e-commerce, from image quality and feed production, to cart abandonment and customer retention.
The London-based firm undertook some extensive market evaluation, and found that incorrect or poor product images and data, and a lack of method to find the most profitable affiliate marketing channels were the biggest challenges facing online retailers.
The founders then used their research, and a combined experience in technology, data and e-commerce, to develop a suite of solutions that clients such as Thomas Cook, Sky, Samsung and Costa pay a setup and monthly licence fee to access.
With £1.5m angel investment, over the next year Bright North will focus on using increased marketing activity to gain traction in the enterprise e-commerce marketplace, as well as developing its platform to establish itself as the go to brand in the sector. An admirable commitment to research and responding to their clients needs should put the founders in good stead to achieve those goals. Watch this space.