53. Boom ents
The West End marketing agency creating original campaigns for shows and events
Founder: Dawn Farrow
Founded: March 2012
‘Pick ‘n’ mix’ traditional and digital marketing agency Boom ents modus operandi is simple, to “get bums on seats.”
Focusing on theatrical and entertainment shows, Dawn Farrow’s company provides its clients with a full service agency, and an alternative to the high budget marketing usually associated with large, live events. With international campaigns for some of the world’s biggest producers, including IMG and Sonia Friedman, already under her belt from her time working as a marketing director, Farrow used personal savings and her black book of contacts to set up her unique agency in early 2012.
As the only female running a marketing agency in the West End, Farrow spotted a gap in the market for an original approach – and it seems to be working.
Over the last three years, a comprehensive combination of creative and intelligent solutions and a savvy digital approach has helped secure impressive clients such as The Luna Cinema, Andrew Lloyd Webber’s Really Useful Group, and BBC worldwide as well as beating a number of competitors to secure the first ever contract tendered for The Lyric Theatre.
Over the next 12 months, Farrow hopes to apply the strategies that have brought her success in the theatrical district to sports, concerts and outdoor cinema – and with that same pioneering approach and passion, there’s no chance the curtains will be closing on this show any time soon.