3. Cudoni

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Founder: James Harford-Tyrer
Founded: 2017
Website: www.cudoni.com

According to Luxe Digital, the luxury secondhand market is worth $24bn worldwide. And it’s growing at four times the rate of the primary luxury market.

Seeking to capitalise on this massive opportunity is Cudoni, the three-time Startups 100-featured company that makes it easy for people to buy and sell “pre-loved” luxury goods.

Founded by James Harford-Tyrer in 2017, Cudoni aims to provide “absolute convenience” to its customers, by taking care of everything from in-house collection to professional photography, listings, and fulfillment.

There are no up-front costs. Instead, Cudoni takes commission upon the sale of an item. Customers include celebrities, businesses, and professionals in the luxury goods space.

And you might think that the global buying and selling of high-end goods doesn’t usually go hand in hand with environmentalism, but Cudoni claims that its business model can reduce carbon, water, and waste by 73% compared to buying ‘fast fashion’.

When it first appeared in our index in 2018, Cudoni had sold more than 15,000 products over 60 countries. In 2020, the company is expecting to sell more than 100,000 products to more than 100 countries.

That explosive growth is why Cudoni has taken the very respectable number 3 position in our 2020 index. And with a number of high profile campaigns with celebrities including Millie Mackintosh lined up, we’re expecting even greater things from Harford-Tyrer and Cudoni.

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