Innovative Business of the Year 2005

NutraTech Ltd

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About the business

NutraTech Ltd has developed the UKs first online and mobile phone weight management service. After five years of research, the company was finally set up in June 2004 and the Nutracheck service began in February 2005 with subscriptions continuing to grow month by month.

Judges’ comments

The founding Directors have developed an excellent product that allows consumers to use everyday technology (mobile phones and the internet) to manage their increasingly health conscious lifestyles. The innovative Nutracheck service develops a personalized program depending on the users shopping habits and stores information on 1,000s of products dramatically facilitating any weight loss program. Founders have demonstrated fantastic commitment to getting the business started and have also excelled at getting amazing publicity and exposure in magazines and newspapers and on a minimal budget.

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