International Business of the Year 2006

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About the business

With operations in the UK, USA, Europe, Asia, Africa and Autrailia, is truly a global business. Founded in 2003, the company delivers flowers direct from the farm to 120 countires. By cutting out the middleman they are able to offer fresh flowers at the lowest price to the customer.

Judges’ comments

Through, Russell Hirst has grown his business to fulful customer orders in 120 countries within just 3 years. The business model is simple and effective creating a strong platform for future growth. By dealing direct with the farmers, the business misses out the middlemen and is therefore able to pass these savings onto the customer. The business has grown organically in the last 3 years and has attracted over 30,000 customers. Impressively 85% of the customer base have ordered on more than one occasion, with the average customer order 8 times per year. By undercutting the major industry competition, is in a strong competitive position.

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