Micro Business of the Year 2005

Fresh Eric's Cake Co Ltd

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:

About the business

Fresh Erics was founded by Eric and Jeanette Watkins in November 2003. As an American, Jeanette felt strongly that a niche existed in the UK for the richer, moister cakes that could be found in American recipes.

Judges' comments

Despite much modesty, Eric and Jeanette have shown exceptional bravery and commitment in starting this venture. Started with the very limited resources and with the added pressure of bringing up a young family, Fresh Erics has continued to prosper and they have exceeded all targets. Impressively their award winning products have helped secure a contract to supply a chain of coffee shop franchises. The judges were also impressed to see their commitment to supporting and improving the local community.

For more information visit www.freshericscakes.co.uk

Back to Top