Online Business of the Year 2006

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About the business helps consumers save money by finding, comparing and applying online for the best deals on a range of financial products. They offer a good range of financial services information on almost all personal finance products including financial product finders, product guides, planning and fund supermarkets.

Judges’ comments

Founded in February 2005, was a very well planned and researched concept, interrogating all aspects of the personal financial market to exploit a gap. As they had no prior knowledge of the sector, this research and subsequent business launch are especially impressive. The business makes good use of the online distribution channel and technology to deliver a value added service to customers. Excellent customer feedback shows that the service provided is required and highly valued by customers. has shown an excellent rate of growth, with revenues exceeding expectations. Clear and measurable annual objectives have been a key part of the successful management of this well run business. Strong turnover and profits in their first 18 months of trading are a direct result of this good business idea and a clear focus on the profit drivers. The business has created an excellent platform for future growth and has potential to diversify into other markets.

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