2013 Top Gun launches all-in-one loyalty rewards app

Mark Kanji's new venture Loyalive allows consumers to keep track of loyalty reward points from their phone with Tesco and Sainbury's already signed up

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  • Henry Williams

Young Gun Mark Kanji, founder of award winning mobile agency Apptivation, has announced the launch of his next tech venture Loyalive; an all-in-one loyalty rewards app.

Named as haysmacintrye’s Top Gun in 2013 for having scaled Apptivation to become one of the largest mobile agencies in the UK with revenues of over £10m inside two years, Kanji has created Loyalive to solve the “multi-billion dollar problem” of consumers not claiming rewards earned from major brands via loyalty cards and the like.

Loyalive stores loyalty cards, shows live point balances and lets users discover their rewards all from one integrated app, allowing users to leave their cards at home and manage various schemes from their phone.

Consumers are able to view live balances, collect points and compare programmes all from one screen, with detailed information and links on how to redeem a reward.

The app supports over 130 loyalty schemes from around the world including Virgin Atlantic, American Advantage, Starbucks, Tesco ClubCard and Nectar, with more being added each month.

Kanji commented: “Having launched the app only two weeks ago we have already passed over 10,000 users within the UK.

“The team and I have particularly enjoyed hearing stories of people that upon downloading the app have been able to book and redeem holidays and experiences they ordinarily wouldn’t of been able to afford.”

Henry Williams

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