Adam King and Jake Allen: King & Allen

Focus: Bespoke tailoring

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Adam King and Jake Allen, 33 and 31
Company: King and Allen
Web: www.kingandallen.co.uk

A suit on Savile Row will set you back at least £2,000. King & Allen, formed in 2003, make suits that follow the same tailoring guidelines and similar cloth, but cost about a quarter of that price. The firm hires function rooms across the UK and turns them into a tailor's shop for the day. Meanwhile, its two ‘low key' tailoring centres in Surrey and Cheshire carry no stock, thereby keeping overheads low. In a highly competitive market, King & Allen is carving itself a profitable niche.

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