Aron Gelbard: Bloom & Wild

The on-demand business specialising in flowers for any occasion delivered straight through your letterbox

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Aron Gelbard, 35
Company: Bloom & Wild

Now delivering tens of thousands of bouquets every month to customers across the UK and Ireland, four-year-old Bloom & Wild is leveraging technology to bring some colour back to the flower market.

Founded by 2017 Young Gun Aron Gelbard and Ben Stanway in 2013, the website and app enables you to have freshly cut bouquets of flowers delivered straight through your letterbox in bespoke presentation boxes designed to protect every petal. The flowers are sourced direct from the grower and delivered whilst still in bud, and come with care tips and arrangement instructions to ensure a longer vase life.

Whether it’s for her birthday, his birthday, an anniversary, a celebration, or just because, Bloom & Wild offers a range of floral options for different occasions and different people and even gift subscriptions for a year of flowers through the letterbox. Deliveries can be made “even more special” with the addition of gifts including biscuits, bergamot candles and chocolate.

As well as its core customers, Bloom & Wild offers a business-to-business-to-consumer service, where major brands including Farfetch, Loaf, and Vestiaire Collective can send branded flowers to their customers and help improve their metrics.

Nominated in a number of categories at the Startups Awards 2016, Gelbard’s business venture has raised more than £7m; including a £3.75m round in February 2017 and a £2.5m round in 2015.

The latest finance was injected into the development of new products and for expansion across Europe as it looks to become the continent’s “most loved flower brand”. On the basis of its success so far, Gelbard is off to a bloomin’ good start.

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