Crispin Moger: Young Marmalade

Crispin Moger, 34
Company: Young Marmalade
Web: www.youngmarmalade.co.uk

The confusingly named Young Marmalade is not a rival to Fraser Doherty’s SuperJam, but rather an ingeniously simple business which combines car purchase with low-cost vehicle insurance, getting new drivers behind the wheel of safer cars quickly and cost-effectively. Users choose a new or used car on the website, apply for finance, pay a deposit and choose a colour. They then sign the finance papers and a fully insured car is delivered to them. As BBC Top Gear’s Richard Hammond said: “crazy name, clever idea.” Founded by Crispin Moger in 2005, revenues now exceed £3m, and the company is on target to become profitable for the first time this year.