Daniel Ox: Fruit for the Office

Daniel Ox, 30
Company: Fruit For The Office
Web: www.fruitfortheoffice.co.uk, www.fruitandveg.co.uk

Selling his flat to finance Fruit For The Office might have been a risky move, but it has so far paid off for Daniel Ox, whose business was formed to deliver fresh fruit to office workers throughout London. He was certainly not the only person to see the potential in desk-bound wage slaves, but he’s stayed ahead of the pack and diversified into the catering industry to ensure the continued growth of the business.

It now also sells vegetables and fruit to hotels and restaurants through its website – a less saturated market that is worth around £2bn in the UK, according to Ox. By introducing a technology platform, Ox has made significant inroads in bringing a very traditional industry up-to-date.