Five to watch: James Bott & Thomas Twigg, The ASO Co.

James Bott and Thomas Twigg, 33 & 34
Company: The ASO Co
Web: www.theaso.co

Founded by James Bott & Thomas Twigg – two men with more than 20 years of digital marketing experience between them – The ASO Co is a specialist App Store Optimisation agency,started on the core belief that optimising your existing assets is just as, if not more, important than promotion and marketing spend.

The company utilises propriety data and technology in order to optimise a brand’s app store listings to boost organic search visibility, installs, users and conversion rates in order to help them grow their mobile revenue and gain a competitive advantage over rivals. The company also provides mobile strategy helping brands to understand their audience, build growth models and set measurement KPIs.

It’s an approach that has already won the fledgling company (only launched in March 2016) a number of high profile global clients including eBay, Spotify, Walmart, Trivago, Deliveroo, Trainline, Pokerstars, Gumtree, and Farfetch; to name a few.

Using a nifty combination of data, complex testing methods, and proprietary data analysis technology, The ASO Co. is able to help these brands grow their mobile users between two and five-fold purely through optimisation.

Having held positions at leading mobile marketing agencies as global business director and head of strategy respectively, Bott and Twigg already have a wealth of experience working for major brands between them including Amazon, Skyscanner, Microsoft and Just Eat. I

t’s experience the pair have clearly put to good use with their new venture; and with a likeminded team of over 20  and no external funding raised so far, The ASO Co. has a bright future ahead of it.