Jungle Creations breaks record to become most viewed media company on Facebook
2017 Top Gun achieved 5.28 billion views in November 2017, becoming the most viewed media property in Europe and the third most viewed in the world
Jungle Creations, whose founder Jamie Bolding took home Top Gun at the 2017 Startups Awards, has broken a Facebook record by achieving the highest number of video views of any company in one month since records began.
Jungle Creations videos hit 5.28 billion views in November 2017, making it the most viewed media company on Facebook, the most viewed in Europe, and the third most viewed media company across every platform in the world.
Some of its most popular recent videos include BevBuckle (98 million views), Wine Bag (123 million views), and Christmas Suits (51 million views); as well as successful branded campaigns for the likes of Baileys (27 million views), and Yoti (19 million views).
Jungle Creations has also started to produce long form content with the publishing of Slab City – a mini documentary about an off-grid Californian desert community – which has achieved 13 million views. To support the drive for long form original content, it will hire a head of programming who will look into developing partnerships with major production companies.
The media company’s food channel Twisted recently launched a delivery-only restaurant, allowing customers to order the meals produced in its videos to their door within 30 minutes, such as the ‘Camembert Hedgehog Bread’ and the ‘Sushi Burger’.
In light of this, the company is looking to hire a head of innovation to lead its product strategy and explore opportunities for products and services relevant to its channels that can be marketed to its online audiences.
Melissa Chapman, chief content officer at Jungle Creations, commented: “Our channels have matured and grown a lot since the early days and our focus is now heavily on original productions and programming as well as high quality branded content.
“Our domination on Facebook is a testament to our strategy and demonstrates the power and popularity of the content we create and produce in-house on a daily basis”.
Denis Crushell, vice president of Europe, the Middle East, and Africa at Tubular Labs, added: “We’re delighted to be partners with Jungle Creations and celebrate their consistent global dominance on Facebook as a media property. Jungle Creations’ goal has always been to reach its target audiences through relevant and compelling video content.”