Luke Lang: Crowdcube The equity-based crowdfunding pioneer continuing to have a major impact on the burgeoning sector Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Luke Lang, 35Company: CrowdcubeWeb: www.crowdcube.comComing in at number 11 on the Startups 100 list last year, Darren Westlake and Luke Lang’s Crowdcube was one of the first companies to introduce the concept of equity-based crowdfunding to the wider world and the first to pioneer the method as a viable alternative to angel network-led seed funding. Generated largely from a success fee for completed deals, admittedly modest revenues have risen more than seven-fold, with over 60 businesses having now successfully used Crowdcube to raise a total of more than £12m in investment. Much of this total has come during a very successful 2013 so far; £7.5m was raised between January and August compared to £2.7m for the whole of 2012.The past year has seen some particularly high-profile deals take place on the site. Having seen The Rushmore Group raise a then crowdfunding world record £1m in November 2011, Crowdcube itself topped it in May this year when it raised £1.5m through its own platform – smashing its initial funding target of £250,000. This investment will ensure that Crowdcube is well-placed to continue its enormous influence on the crowdfunding sector in the future. Share this post facebook twitter linkedin