Pete Dowds & Tom Brooks: Elder Technologies Ltd

Pete Dowds & Tom Brooks, both 30
Company: Elder Technologies Ltd
Web: www.elder.org

Having cut their business teeth with cleaner booking platform Mopp – which was sold to American counterpart Handy in 2014 in a reported multi-million-pound deal – Pete Dowds & Tom Brooks decided to take the plunge into another sector in need of a shake up:  home care for the elderly.

There are more than 425,000 people in residential care homes across the UK, and yet, given the choice, the vast majority would much prefer to retain their independence and stay in their own home.

Founded in 2015, Elder Technologies is seeking to combat this by building the alternative to the Care Home; matching customers with live-in care professionals; allowing the client to specify their requirements and be matched with a carer that has all the relevant experience and skills.  Elder’s proprietary technology delivers an end to end experience for the customer and a scalable operational model.

All carers go through several stages of application including an exam, an interview and background checks, to ensure they are capable and to give families and their relatives the peace of mind that they’re in the hands of a quality care professional. It’s a rigorous process: only 7% of applicants are successful.

The platform’s carers speak 27 languages and provide everything from meal preparation to light exercise, and medication management to social interaction.

Elder now provides care across the country in 75 UK towns and cities. And with plans to raise a Series B round during the first half of 2018, next year will see the company put some serious growth plans into action with significant marketing investment and international expansion.

While the pace of life might be gentle for its customers, Elder has no plans to slow down anytime soon.