8 social media trends you won’t want to miss in November 2025

1. Group 7

Sound: Any

Don’t know what “group 7” is? We don’t blame you.

The popular meme started when musician Sophia James posted her new song “So Unfair” seven times on TikTok. Each post had a slightly different video in an attempt to rake in more views and engagement. 

From there, James arranged her viewers into groups from one to seven. Her seventh video ended up gaining around 75 million views — significantly outperforming the rest — and if people came across it on their feed, they were deemed to be part of “group 7”.

Since then, the term has been used by social media creators to describe an elite or superior group, and businesses have been jumping on the bandwagon to connect with their target audience.

Handily, there’s no specific structure or viral sound for group 7 posts, so it gives brands a bit of creative freedom to put their own spin on the trend. Some businesses have even used the meme as a cheeky put-down to their competitors.

Source: Burger King (X/Twitter)

Source: Argos (TikTok)

2. “Just be yourself”

Sound: Teenage Dirtbag — Wheatus

It’s a simple piece of advice that we’ve heard many times throughout life: “just be yourself”.

Sometimes, though, it doesn’t always work out well. Now, people have taken to TikTok to share their own stories of when that particular piece of advice has backfired — turning it into a trend that’s both funny and painfully relatable.

Businesses have also picked up on the idea too, using the trend to turn it into a fun brand storytelling opportunity. Or, just to connect with followers through humour.

Source: Cozy20s (TikTok)

3. What’s up?

Sound: What’s up? — 4 Non Blondes

Rather than a specific term, phrase, or format, this trend is simply using the song “What’s up?” by 4 Non Blondes in your TikTok videos.

While not a new song — having first been released back in 1993 — this catchy pop rock anthem has recently taken TikTok by storm, with many using it in hopes of generating high views and engagement.

Unsurprisingly, businesses have capitalised on the song’s resurge in popularity as well. Many have taken to the platform and used the sound in their videos to showcase products, fun behind-the-scenes videos, and storytelling clips.

Source: Made By Mitchell (TikTok)

Source: Ridiculously Rich By Alana

4. Unfortunately, I do love…

Sound: Confidence (sped up version) — Ocean Alley

Whether you want to admit it or not, we all have toxic traits that we’re not proud of.

This is something that the “unfortunately, I do love” trend exploits, and TikTok users haven’t been shy in sharing their own guilty pleasures. 

Conveyed through either video or carousel posts, the trend is all about listing the things you secretly love but know might not be good for you — be it binge-watching trashy reality shows, or overspending on new clothes that you don’t need.

The relatability of this trend is what made it so popular on TikTok, and brands have jumped on it to share that with their customers.

Source: Sol de Janeiro (TikTok)

5. Dangerously in love

Sound: Dangerously in love — Beyonce

Social media may feel like a negative place at times. But, sometimes, it’s where people come to shout about the things they love.

This trend is a simple one. A user shares a carousel post, with each slide featuring pictures of what they love, such as their favourite restaurant, food dish, or holiday destination, along with a line from Beyonce’s “Dangerously in Love”. 

For businesses, this presents a huge opportunity to show off your products and connect with your audience by showing what makes the brand special, whether it’s fan-favourite items or hidden gems in your lineup.

Source: The Beauty Crop (TikTok)

6. Betrayal List

Runaway — Kanye West, Pusha T

We all have pet peeves or simple annoyances, which is what the betrayal list is all about.

Taking a similar format to the “unfortunately I love” trend, the betrayal list is exactly what it says on the tin. Someone will either share their serious pet peeves (popular choices include rude people, being ignored, or slow walkers) or take a more fun take with humorous “betrayals” that almost everyone can relate to.

Brands have long used humour on social media to successfully connect with their audiences, and sharing their own “betrayal lists” has become a fun new way for many to show customers they don’t take themselves too seriously.

Source: My Henry (TikTok)

7. Stunning, gorgeous, beautiful

Sound: Stunning, gorgeous, beautiful — Best Boy Benson (TikTok user)

It’s a classic story of internet fame. What started out as a video of a man showing off his German Shepherd dog has quickly turned into the viral sound of the month on TikTok. 

As the original uploader, Best Boy Benson, describes it: “The front? Stunning. The back? Gorgeous? The side? Beautiful. The top? Amazing. The Bottom? Perfect. From Far Away? Glorious. Close Up? Even Better.”

Following the original video’s viral popularity, others used his sound to show off their own furry friends. But the track has now gone beyond pet videos and has been used by businesses to, as you’ve probably guessed, show off their products. B2C brands, take note.

Source: The Finest Fudge Company (TikTok)

8. I’ve got a lot on my plate right now

Sound: Habanera — Georges Bizet

This is a phrase that many people use when they’re either stressed, or when they just have too many things to do at once.

But as fun and silly trends on TikTok go, this one takes the phrase too literally, with people piling an empty plate with random objects — whether it be sweet treats, beauty products, jewellery, or just a tray full of cocktails and pints.

While this isn’t exactly a new trend, it’s one that has been revived in the last few weeks, particularly by hair and beauty brands — turning it into a playful marketing tool by creating stacks of their own products to promote to customers.

Source: CeraVe UKI

Trends come and go, but your content can stay ahead. Check out our TikTok for Business guide to discover how to create posts that truly connect with your audience.