Tech start-up Project M seeking new franchise investment

Shoreditch-based tech start-up Project M has announced it’s seeking franchise investment following the release of its “virtual-world real estate” app.

The business claims to be offering the world’s first game franchise opportunity.

Project M’s mobile game ‘Dig That Gold’ is free to play and offers participants the chance to mine for virtual gold that can eventually be converted into real 24 karat gold bars, provided by partners.

Gamers will play in different mining levels, with prospective franchise investors being offered the chance to take ownership of a specific mine. Profits will be derived from the revenue generated by gamers within your level. The size of the mine will be based on how much they initially invest.

While the level will be created by the Project M team, investors will be responsible for naming, designing, managing and promoting their individual level.

The opportunity is open to “anyone, anywhere” with investors able to use the app from their home or office – with full initial support provided by Project M.

The ‘standard’ level of investment starts from £25,000 and will buy the player 6,250 sq. ft. of virtual land.

Other investors include British Olympic medallist gymnast Louis Smith.