Instagram rolls out two new tools for businesses

On the back of the success of Instagram Stories, the social media site has announced plans to launch two new tools with the goal to help businesses better connect and engage with their customers.

The first update, insights for stories within business tools, will enable business users to see the reach, impressions, replies and exits for each individual story they post on Instagram – to create more relevant content for their audience.

The second new tool, full screen ads in Stories, will enable businesses to use targeting, reach and measurement to make “intimate and personally relevant” full screen adverts within stories.

Amy Cole, head of brand development at Instagram, commented: “Over the past five months, we’ve seen that people are naturally really interested in stories from businesses; so much so that a third of the most viewed stories today are from businesses.

“From today, businesses will be able to use ads in Instagram Stories to communicate with a global audience, in an immersive experience we know people love. We’re excited to see how businesses in the UK respond to this new format over the coming months.”