About us

Updated on 12th February, 2026

Startups.co.uk has a simple but powerful purpose – we exist to help UK small businesses to launch and grow.

Established in 2000, we have a 26-year legacy. We are the UK’s longest-serving online small business advice platform, and our aim is to be the most trusted and the most comprehensive resource for founders and would-be entrepreneurs. We cover everything you need to know to start, run, and grow a business.

Why does this matter to us so much? Because even amid the uncertainty of today’s economy, small businesses are the lifeblood of the UK. In fact, over 99% of all private sector businesses in the UK are SMEs.

These businesses generate over half of the turnover in the private sector, and account for nearly two-thirds of all employment. In short, the UK’s small business community is the backbone of the economy, and we want to see it grow and succeed.

Startups.co.uk wants to make sure our vibrant enterprise sector continues to thrive in the future, through small business ideas, free business advice, and business inspiration.

Media coverage

Startups.co.uk’s features and campaigns have won praise and coverage in several major publications, including:

Meet the team

How we monetise

All of the content on Startups.co.uk is provided free of charge – we have no subscription or paywall. We don’t charge brands or founders to be featured on our Startups 100 ranking, nor do we accept paid guest posts on our site.

Instead, we primarily monetise through affiliate and customer lead generation revenue models. Throughout our site, you’ll find recommendations for products or comparison tools for services that can help with the specific problems you are trying to solve – for example, launching a website, or finding a business energy provider or office phone system.

By clicking on our links, if you choose to enter into a contract with a service provider, then we may receive a referral fee for the introduction. This has no impact on the price you end up paying, and it doesn’t affect the independence of our recommendations, as our product and service rankings are informed by research from a dedicated insight team that focuses on the needs and interests of UK small businesses.

In addition, we accept a small number of sponsored articles throughout the year. These are chosen through a careful selection process to ensure we only work with partnering brands that have relevant products and services of interest to the Startups audience of small business owners and founders.

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