Emily Clark

Writer

Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Author Posts

7 trending nail design ideas for summer 2024 salons

Beauty shop interior, professional manicure and pedicure service, nobody. Beautician salon, Cosmetologist studio 7 trending nail design ideas for summer 2024 salons

Female CEOs leading the way in 2025

Back shot of a women addressing a group of other women Female CEOs leading the way in 2025

Service charges in hospitality: what they are and how to handle them

Restaurant staff member preparing a bill Service charges in hospitality: what they are and how to handle them

National Insurance Contribution Rates for Employers 2025 (with Calculator)

National Insurance National Insurance Contribution Rates for Employers 2025 (with Calculator)

How to start dropshipping: 8 steps to a profitable plan

Side shot of laptop with website builder How to start dropshipping: 8 steps to a profitable plan

Pitch perfect: a step-by-step guide to winning startup funding

Back of a man presenting to a group of seated people in soft focus Pitch perfect: a step-by-step guide to winning startup funding

Business valuations: how to value your company

High angle portrait of female businesswoman counting finances using calculator in small shop, copy space Business valuations: how to value your company

What is cost of goods sold and how do you calculate it?

A street of cafes in Istanbul What is cost of goods sold and how do you calculate it?

How to create a Google business profile

How to create a Google business profile

The 5 best AI website builders and tools revolutionising web design

The 5 best AI website builders and tools revolutionising web design

Issuing shares as a limited company

Issuing shares as a limited company

Target marketing (and how to identify your target audience)

Target marketing (and how to identify your target audience)

How to write your own elevator pitch: tips, examples, and a free template

Elevator pitch examples How to write your own elevator pitch: tips, examples, and a free template

Core company values: defining your own and making them count

an example of inspiring company values to motivate your business and customers Core company values: defining your own and making them count

Organisational Culture: defining and developing your own

a modern workplace with a meeting table, outdoor space and ping pong table, representing company culture Organisational Culture: defining and developing your own

50 employee benefits and perks to increase staff retention

Woman works from a train with a tablet and a notebook. Working remotely, travel 50 employee benefits and perks to increase staff retention

Best free CRM software for small businesses in 2025

A person pointing at software on a laptop screen Best free CRM software for small businesses in 2025

The 7 best CRM systems for small businesses in 2025

CRM software is displayed on a laptop in front of a wall of sticky notes The 7 best CRM systems for small businesses in 2025

Sources of business finance for your small business

growing piles of gold coins on a table with a black background Sources of business finance for your small business

Seed Enterprise Investment Scheme (SEIS): what you need to know

Seed Enterprise Investment Scheme (SEIS): what you need to know
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