Freddy Ward is co-founder of Wild Cosmetics, which aims to help consumers cut down on plastic waste with its range of great-looking and great-smelling refillable deodorants. Starting out as an early employee at HelloFresh, Freddy decided to start his own company, Wild with lifelong friend, Charlie Bowes-Lyon in 2019. Wild now has a huge following of loyal customers, with over 321,000 followers on Instagram, and has twice appeared in the Startups 100 Index as one of the UK’s fastest-growing startups.
