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Helena Young

Deputy Editor
Helena Young

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

These are the pioneering AI startups that raised the most money this year

March 19, 2025 | 13 min read
AI Robotics These are the pioneering AI startups that raised the most money this year

Aldi and Lidl to sell more plant-based than meat products

July 16, 2024 | 3 min read
Aldi and Lidl to sell more plant-based than meat products

Watch out for returns rampage this Amazon Prime Day

July 16, 2024 | 3 min read
Amazon Prime Day returns (1) Watch out for returns rampage this Amazon Prime Day

Working a student job this summer? Watch out for these tax rules

July 15, 2024 | 3 min read
Student job Working a student job this summer? Watch out for these tax rules

13 London pubs enter administration — is your local one of them?

July 15, 2024 | 3 min read
Pub exterior 13 London pubs enter administration — is your local one of them?

These are McDonald’s interview questions — and how to answer them

July 15, 2024 | 4 min read
McDonalds front of building (1) These are McDonald’s interview questions — and how to answer them

Will you get an extra Bank Holiday if England win the Euro 2024 final?

July 12, 2024 | 3 min read
Will you get an extra Bank Holiday if England win the Euro 2024 final?

First Tesco, now Sainsbury's: why do contactless payments keep crashing?

July 11, 2024 | 3 min read
A payment terminal screen displaying the word First Tesco, now Sainsbury's: why do contactless payments keep crashing?

How to hire ex-offenders — like Timpsons

July 11, 2024 | 4 min read
Hiring ex-offenders How to hire ex-offenders — like Timpsons

Will the new government love the four-day week?

November 11, 2024 | 3 min read
Will the new government love the four-day week?

Why is Dyson laying off 1,000 employees?

July 9, 2024 | 4 min read
Dyson Why is Dyson laying off 1,000 employees?

Why Gen Z love Greggs sausage rolls and Percy Pigs

July 9, 2024 | 4 min read
Greggs Why Gen Z love Greggs sausage rolls and Percy Pigs

Asda’s four-day week trial was doomed to fail

November 11, 2024 | 3 min read
Asda head office Asda’s four-day week trial was doomed to fail

Toys ‘R’ Us joins list of iconic brands returning to the high street this year

July 8, 2024 | 3 min read
Toys ‘R’ Us joins list of iconic brands returning to the high street this year

What is a digital nomad? Work from anywhere trend explained

March 25, 2025 | 7 min read
Woman sat working on a beach What is a digital nomad? Work from anywhere trend explained

Who is Jonathan Reynolds? Meet the UK’s new business secretary

July 8, 2024 | 4 min read
Jonathan Reynolds Who is Jonathan Reynolds? Meet the UK’s new business secretary

For accuracy’s sake, The Office spinoff should be one endless Zoom call

July 5, 2024 | 3 min read
The Office spinoff For accuracy’s sake, The Office spinoff should be one endless Zoom call

Tesco staff get £30m payout from Save As You Earn scheme. What is it?

July 4, 2024 | 3 min read
Tesco Tesco staff get £30m payout from Save As You Earn scheme. What is it?

I asked AI to design a profitable business idea. Could it build the next Uber?

July 4, 2024 | 5 min read
ChatGPT on phone (1) I asked AI to design a profitable business idea. Could it build the next Uber?

Can you register a business for free?

December 5, 2024 | 4 min read
Casual business man hand, hipster, freelance browsing internet, typing on keyboard, busy working on laptop computer, online working concept, close up, backlit, dark tone Can you register a business for free?
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