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Helena Young

Lead Writer
Helena Young

Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.

With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

Author Posts

"Why I raised £10k for my business by selling my shoes"

August 5, 2023 | 3 min read
Carrie Osman talking "Why I raised £10k for my business by selling my shoes"

SMEs offered free pop-up space on Oxford Street

August 4, 2023 | 4 min read
London Oxford Street SMEs offered free pop-up space on Oxford Street

Brewers warn Alcohol Duty increase “will come back to bite” the sector

August 3, 2023 | 4 min read
Beer bottles on the conveyor belt, brewery Brewers warn Alcohol Duty increase “will come back to bite” the sector

Etsy sellers plan boycott after marketplace blocks access to funds

August 2, 2023 | 4 min read
Ostersund, Sweden - June 14, 2021: Etsy homepage. Etsy, Inc. is Etsy sellers plan boycott after marketplace blocks access to funds

What is phased retirement? Employee benefit explained

August 2, 2023 | 8 min read
Pension pot (1) What is phased retirement? Employee benefit explained

Ultimate list of TikTok workplace trends

August 11, 2023 | 6 min read
man is looking for information in the directory close-up Ultimate list of TikTok workplace trends

Paternity leave and Statutory Paternity Pay - employer obligations

September 25, 2024 | 13 min read
Shared Parental Leave. Young Black Father Playing With Little Baby At Home Paternity leave and Statutory Paternity Pay - employer obligations

AI in job applications: the arguments for and against

July 30, 2023 | 6 min read
ChatGPT chat bot screen seen on smartphone and laptop display wi AI in job applications: the arguments for and against

“Death of hybrid work” could force working mums out of the workforce

July 29, 2023 | 3 min read
“Death of hybrid work” could force working mums out of the workforce

Is Gen Z the anti-ambition generation?

July 28, 2023 | 7 min read
woman remote working from her home Is Gen Z the anti-ambition generation?

What small businesses can learn from the Nigel Farage account row

July 26, 2023 | 3 min read
London, Bishopsgate, Spitalfields, UK. May 21st 2020: National W What small businesses can learn from the Nigel Farage account row

Karen Lynch MBE joins Startups 100 guest judge panel

July 25, 2023 | 4 min read
Karen Lynch guest judge Karen Lynch MBE joins Startups 100 guest judge panel

HR experts react to government plans to defund 'rip-off' degrees

July 21, 2023 | 6 min read
Young female student studies in the library using a laptop HR experts react to government plans to defund 'rip-off' degrees

Workers care more about home working policies than pay

July 21, 2023 | 4 min read
Positive woman in glasses using computer mouse, talking on smartphone, working on desktop pc late at night at home office during the night. Remote work concept Workers care more about home working policies than pay

Best customer journey map templates

July 17, 2023 | 8 min read
Winding road (1) Best customer journey map templates

UK employees say they’d rather quit than return to the office

July 17, 2023 | 4 min read
Forced back to the office UK employees say they’d rather quit than return to the office

How can I hire talent from overseas?

July 16, 2023 | 4 min read
Searching and hiring freelancers online for your project How can I hire talent from overseas?

Surge in student entrepreneurs as COVID generation embraces new work norms

July 15, 2023 | 3 min read
Young creative female bending over table while painting abstract picture on paper with paintbrush and green watercolor in workshop Surge in student entrepreneurs as COVID generation embraces new work norms

Businesses could save almost £20,000 a year by switching to coworking space

July 14, 2023 | 5 min read
cardboard box with folders and office supplies in floor during r Businesses could save almost £20,000 a year by switching to coworking space

Creator of ‘quiet quitting’ trend quits loudly

October 16, 2023 | 4 min read
Young woman leaving the room. Generative AI Creator of ‘quiet quitting’ trend quits loudly
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