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Helena Young

Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

UK companies that have introduced a four-day work week

January 23, 2025 | 9 min read
4 day work week, reduce working day to increase efficiency and productivity, flexible work day for employee benefit concept, businessman manager put holiday on calendar to make company 4 day work week UK companies that have introduced a four-day work week

Great Resignation: employees say more L&D opportunities would stop them from leaving

October 25, 2023 | 3 min read
Audience raising hands up while businessman is speaking in training at the office. Great Resignation: employees say more L&D opportunities would stop them from leaving

Could employers use AI to combat worker shortages?

May 4, 2023 | 3 min read
Could employers use AI to combat worker shortages?

IBM CEO predicts 30% of his staff will be replaced by AI in the next five years

May 3, 2023 | 2 min read
Dusseldorf, North Rhine-Westphalia, Germany - September 9, 2021: IBM logo in Dusseldorf, Germany - IBM is an American multinational technology corporation headquartered in Armonk, New York IBM CEO predicts 30% of his staff will be replaced by AI in the next five years

Upcoming strike action: how will it impact your small business?

May 30, 2023 | 4 min read
Cardiff, Wales - November Sign attached to a tree near an official picket line outside Cardiff University. as part of industrial action by members of the Universities and College Union. Upcoming strike action: how will it impact your small business?

Is Gen Z the most difficult generation to work with? Their bosses say yes

May 1, 2023 | 4 min read
Gen Z girl work employee with pink hair wearing hoodie using laptop computer sitting in bed Is Gen Z the most difficult generation to work with? Their bosses say yes

Apply for the Startups 100 Index 2024

January 8, 2024 | 5 min read
Apply for the Startups 100 Index 2024

Over half of laid off UK workers don’t want to return to full-time work

April 27, 2023 | 3 min read
Side view of smiling adult modern female in casual outfit and with glasses sitting at table with books typing laptop against blurred shelves in modern library Over half of laid off UK workers don’t want to return to full-time work

What makes a bad job ad? 7 common pitfalls that put candidates off

April 22, 2023 | 7 min read
Young people waiting for job interview indoors What makes a bad job ad? 7 common pitfalls that put candidates off

LinkedIn adds new values-based job search tool for purposeful employers

April 20, 2023 | 3 min read
LinkedIn adds new values-based job search tool for purposeful employers

Hire or fire? Redundancies increase to highest number since COVID

April 20, 2023 | 4 min read
Stressed business woman sits in front of a laptop at an office desk with her head in her hands Hire or fire? Redundancies increase to highest number since COVID

Hottest desk in town: London named top city in the world for coworking

April 18, 2023 | 3 min read
windows of Skyscraper Business Office, Corporate building in London City, England, UK Hottest desk in town: London named top city in the world for coworking

Gen Z: the ‘gig economy’ generation is driving a new era of entrepreneurship

April 13, 2023 | 3 min read
Communication, phone and black woman streaming podcast, radio talk show or speaker talking about teen culture. Online broadcast microphone, ring light or gen z influencer speaking about student news. Gen Z: the ‘gig economy’ generation is driving a new era of entrepreneurship

More SMEs searching for coworking space following business rate rise

April 12, 2023 | 4 min read
Group of Startup business people working everyday job at busy coworking office space More SMEs searching for coworking space following business rate rise

Flexible Working Bill: how to respond to a flexible working request

December 13, 2023 | 5 min read
Young woman using notebook and working at home Flexible Working Bill: how to respond to a flexible working request

Apprentices contribute over half a BILLION pounds to UK small businesses

April 7, 2023 | 4 min read
Carpenter Training Male Apprentice To Use Mechanized Saw Apprentices contribute over half a BILLION pounds to UK small businesses

The digital skills gap is a major threat to SME growth plans this year

April 6, 2023 | 5 min read
Empty customer service workstation to help telemarketing clients, modern call center technology for sales assistance and support. No people in office with monitors and headphones. The digital skills gap is a major threat to SME growth plans this year

Tech Nation closure: government confirms Global Talent visa will continue

April 4, 2023 | 2 min read
Man views the sunset out the window at Heathrow airport with British Airways planes on the runway Tech Nation closure: government confirms Global Talent visa will continue

Cost of living: how employers can target support for better results

April 4, 2023 | 5 min read
Happy mature old female mentor coach laughing training young interns at group office meeting professional workshop. Cheerful middle aged teacher professor talking to students at university seminar. Cost of living: how employers can target support for better results

Parents plan return to work after government extends free childcare

March 31, 2023 | 4 min read
Mom is working from home with her daughter sitting next to her Parents plan return to work after government extends free childcare
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