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Helena Young
Deputy Editor
Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.
From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.
With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Author Posts
One year until major tax change hits sole traders
May 6, 2025 | 3 min read
Why we refuse to build another beige baby brand
May 2, 2025 | 3 min read
How to win a national TV ad for your brand worth £300k
April 28, 2025 | 2 min read
What does Ofcom’s new safety code mean for tech firms?
April 28, 2025 | 3 min read
How to avoid redundancies this year
April 23, 2025 | 3 min read
TikTok talks Shop with launch of first ever SME Council
April 17, 2025 | 3 min read
UK ranks among worst in EU for carer leave
April 15, 2025 | 3 min read
No-one wants to travel for business any more
April 14, 2025 | 2 min read
£500m pledged for small businesses affected by tariffs
April 14, 2025 | 3 min read