Natasha loves to understand human behaviour, and what makes people tick. With a postgraduate degree in Philosophy and Sociology from UCL, Natasha is fascinated by consumer decision making, and the cognitive biases that drive us to do what we do. This drew her into the world of mixed method research, where she has worked for 8 years across a range of sectors and specialisms and is today a member of the market research society.As a self-professed ‘sport fanatic’, outside of work you’ll find Natasha hiking up the nearest peak or running along the local river path.
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