22. Diageo

Europe’s 25 Corporate Startup Stars winner has a well-integrated method of sourcing new ideas

With a clear commitment to innovation from senior management, consumer goods company Diageo runs a number of initiatives working with start-ups.

These include Diageo Technology Ventures (DTV), set up to partner with and invest in technology brands, and Distill Ventures, an accelerator for spirits start-ups, supported by the work of Diageo’s dedicated Futures Team.

There are two goals: to offer a gateway for start-ups into the organisation, and to gather new ideas and working methods to share with the rest of the company. In particular, pitching sessions and faster decision-making processes have proven successful and have been integrated into Diageo’s wider culture as a result.

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Image courtesy of SVC2UK CEO Summit 2015.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 644104.

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