How to start an online dating business
With the success of Tinder and match.com, an online dating site may be the perfect match for you
- What is a dating business?
- Is running an online dating company right for you?
- Setting up your dating website
- The rules and regulations of running a dating site
- How much will setting an online dating business cost?
- How much can I earn from running a dating website?
Setting up your dating website
There are few physical requirements for setting up a dating website – all you really need is a computer.
However, as mentioned, construction of the website will probably require support from an experienced web builder, and you may also need to outsource core functions such as e-commerce, instant messaging, moderation and spam detection. Then, when the site goes live, you’ll need a web hosting company to manage it for you.
You’ll also need to do a lot of market research before you launch the site. You might think you’ve found the perfect niche, but a Google search might find that someone else has got there before you. It’s also worth going out and speaking to people to ask if your site would interest them – singles nights, and even word-on-the-street vox pops could provide great forums.
To promote the venture, you may wish to put adverts on Yell.com, or specialist internet sites relevant to your target audience – if, like Julian Keenaghan, you want to set up a music-based site, you may wish to place an advert on a music fan site. If you’d prefer print-based advertising, local papers could be a great place to start – especially if your site is based around a particular geographical area.
If budgets are tight and you want some cost-effective publicity, try hosting a launch night for single people – or sending out a press release. Simply issuing a release on Response Source or PR Wire could bring coverage in lots of different places, free of charge. Contact the local papers if you’re focused on the local area. Additionally, social media is also a free and easy way to promote awareness.
It’s a bit of a chicken-and-egg situation, because no-one will want to use the site if there aren’t people on there. It’s worth offering a free trial over quite a long period, perhaps six months, for the first few users.