8 step guide to overcoming sales objections
Nicola Cook, author of The Secrets of Success in Selling, reveals the tricks behind objection handling and how you can turn a 'No' into a 'Yes'…
Marketing and sales tips
Effective marketing strategies can be the difference between success and failure for a small business. This section will help you understand marketing and plan your strategy with advice on branding, PR and social media. We also discuss various low cost marketing strategies to help small businesses on a tight budget.
How to improve your website’s Google ranking
Is your website ranking high on organic search results? If not, read this beginner’s guide to the art of search engine optimisation (SEO)…
How to get a celebrity to endorse your product
Celebrity endorsement can send demand for your product through the roof. Here are some top tips for securing A-list champions for your brand…
How can I market my business with no money?
Top tips for raising awareness of your brand with little or no marketing budget…
Email marketing: 10 tips for a successful campaign
Top tips for getting the most out of email marketing campaigns…
How to use pay-per-click advertising
A step-by-step guide to using pay-per-click (PPC) advertising such as Google AdWords…
How to deal with angry customers
Handling difficult customers can make or break your business. This guide will give you all the tools you need to handle the most aggressive complainants...…
Top 10 ways to generate repeat business
How to keep your customers coming back for more…
Business emails and the law
Understanding email and the law will help your business avoid ruinous financial penalties and legal problems...…
Why keeping customer records could be instrumental in your business’ success
The benefits of the personal touch…
BT Tradespace
Now defunct, what did BT Tradespace offer small businesses and where should they go for free and low-cost marketing?…
10 quick and easy ways to enhance your customer service
Simple but effective ways to improve your client service…
How to make a corporate hospitality return on investment
Here’s how to make entertaining a key part of your growth strategy…
Low cost marketing strategy
Marketing your business need not cost the Earth.…
Telemarketing and how to keep it legal
How to target new customers without breaking the rules…
Buying printed carrier bags to market your business
Know the difference between a duffle and a flexiloop? If not click here…
How to use radio advertising successfully to establish your business
How do you get the best results when advertising over the airways?…
Why use sales promotions?
Discover how to introduce a new product or boost customer loyalty…
Promotions – setting your objectives
You need to know how you will promote your product and who you will target…