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Biscuiteers smash target with £1.25m raise on Crowdcube

Online handmade biscuit company planning to invest in marketing, manufacturing, infrastructure, retail and international growth

Biscuiteers, an online business selling hand-iced biscuits featured in 2010's Startups 100, has nearly doubled its original £550,000 target in a crowdfunding campaign on Crowdcube.

The company raised £1.25m from 784 investors in 31 countries. The average investment was £1,590 and the most common was £100.

Founded in 2007, Biscuiteers’ handmade products are currently stocked in John Lewis, Selfridges, Harrods, Fortnum & Mason and The Conran Shop. The company has also collaborated on limited editions tins and bespoke biscuits for the likes of Mulberry, Boden and Burberry.

2012 saw the launch of its first Biscuit Boutique & Icing Café in Notting Hill, followed by an opening in Northcote Road in 2014.

The finance will be used to invest in marketing, manufacturing, infrastructure, retail and international growth.

Harriet Hastings, Biscuiteers founder, commented: “We were overwhelmed with interest in our campaign – it was particularly lovely to have so many of our own customers among our investors.

“We are hugely excited by the new opportunities this has created for the business and the marketing benefits that the crowdfunding campaign on Crowdcube has brought to the brand.”

Luke Lang, co-founder of Crowdcube, added: “With a track record of success and impressive growth plans, we're pleased our 300,000-strong crowd of investors have been able to back Biscuiteers and become part of its next exciting phase of growth.

“With over 780 investors jumping at the opportunity to invest in the award-winning business, Biscuiteers is now the latest business to successfully raise on Crowdcube bringing the total amount raised to date up to £195 million.”

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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