Best Christmas gifts to buy from UK startups this year

Black Friday is over, which means the Christmas rush has well and truly begun. If the gift-buying panic is creeping in, you’re likely not alone. But don’t worry, we’ve done some of the scouring for you.

Every year, we publish the Startups 100 Index, our ranking of the most promising ‘ones to watch’ startups in the UK.

Based on this year’s list, we’ve put together a collection of 11 innovative gifts you can buy from the UK’s top startups that your loved ones probably never knew they wanted.

1. Gut-loving granola from Bio&Me

For the health nuts, Bio&Me’s gut-friendly granola blends prebiotics, probiotics and tasty ingredients for a breakfast that’s good for your tummy — and your taste buds.

2. Gift card for sustainable fashion from By Rotation

Unlike resale platforms, By Rotation rents out items that are worth over £100, making it an accessible option for high-end pieces.

Sustainable fashionistas can assemble designer looks without the high price tag, while reducing their consumption, a win-win for both wardrobes and the planet.

3. Creepy-crawly pet food from Grub Club Pets

Grub Club Pets is a sustainable pet food brand that creates meals out of insect protein.

Did you know that pet food is responsible for over 100 million tonnes of CO2 equivalent (CO2eq) emissions every year? This makes Grub Club ideal for eco-conscious pet owners who don’t want to compromise on nutrition.

4. Relaxing, alcohol-free beer from IMPOSSIBREW

As seen on Dragons’ Den, IMPOSSIBREW’s alcohol-free lager gives you a social buzz without the hangover thanks to its natural nootropics. And it tastes great.

Ideal for the sober-curious or health-conscious who aren’t ready to hang up their dancing shoes just yet.

5. Personal trainer mirror from MAGIC AI

MAGIC AI brings the gym into your bedroom with a smart mirror that corrects your form in real time.

It’s perfect for getting started on your January bod, without having to brave the winter weather. Heads up, this one isn’t cheap. It’s currently retailing at £949,  so it definitely doesn’t qualify as a stocking filler..

6. Plastic-free cleaning tools from Seep

Seep offers plastic-free sponges, scourers, and cloths. While it may not be the most glamorous Christmas present, it’s a necessity for any eco-warrior loved ones looking to rid their homes of dreaded microplastics.

7. Chef-quality convenience meals from STOCKED

STOCKED takes the stress out of meal prep with chef-cooked frozen food blocks delivered to your door.

Perfect for busy foodies who want tasty, flexible meals without having their fridge dominated by endless tupperware.

8. High-protein nostalgia from SURREAL

SURREAL is a cereal brand that pairs kid-approved flavours with the nutrition needed to fuel a busy adult life.

Perfect for anyone who wants to reconnect with their inner child over breakfast while still hitting their protein goals.

9. Kids’ clothes with Swoperz

Swoperz lets children aged 6-16 safely swap preloved clothes online, with parents managing subscriptions.

This gift will give kids the freedom to customise their own looks, without feeding into fast fashion.

10. Next-gen nappies from Peachies

Peachies nappies are 25% plant-based, ultra-absorbent, and help reduce CO₂ emissions.

Ideal for parents who want to raise little ones with a greener footprint, without compromising on hygiene or comfort.

11. Safe, sustainable women’s health products from Unfabled

Unfabled offers sustainable, non-toxic products designed for women at every life stage.

Think supplements, menstrual products, and self-care. A treasure trove for anyone seeking hormone and planet-friendly products.

We’ll be announcing the 2026 Startups 100 Index in the new year. Keep an eye on our site for the UK’s hottest new business Index, launching in January.