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Crowdfunding delivers for Chinese takeaway Zing Zing as it scoops £1.6m

London start-up's 457% overfunded round will be used to fuel “aggressive expansion” in the capital and nationwide

Zing Zing, the early-stage London Chinese takeaway service, has announced the completion of an oversubscribed £1.6m crowdfunding campaign on Crowdcube.

Originally targeting a £350,000 sum, 734 investors helped overfund the round by 457% in exchange for a share of 29.82% equity offered. The largest single investment was £200,000.

Founded by Josh Magidson in 2013, Zing Zing is seeking to disrupt the UK’s £1.4bn Chinese takeaway industry with a healthy and contemporary take on classic dishes.

The business currently operates out of two locations in Kentish Town and Finsbury Park, delivering to a database of 40,000 customers.

The funding will be used to finance “aggressive expansion” across London and the UK.

Magidson commented: “The success of the crowdfunding campaign has been astonishing. When we originally set the target at £350,000 we never thought we would end up with a record-breaking overfund.

“We want to lead the way in bringing quality Chinese food to the UK market and this investment will certainly set us on the right track.”

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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